When I first started working in media, the biggest screens were TV sets plus cinema projectors. Today, the average Brit spends about 5.4 hours a date on a smartphone, according to Ofcom. That shift is not just a statistic; it means that a lot of our leisure time is currently being captured by tiny, touch‑sensitive…
Read postUnderstanding Why the UK Is Turning to Phones for FunUnderstanding From Tube Rides to Tablet Time: The Mobile Shift
United Kingdom: It was 7:15 am on a London weekday when I slipped into the underground and pulled out my phone. A quick check of a up-to-date puzzle game filled the 10‑minute journey, and by the time the train hit Paddington I was already three levels ahead.
Read postUnderstanding From Tube Rides to Tablet Time: The Mobile Shift